A practical 60-page illustrated guide that helps you build, test, and pitch your startup idea using the Lean Canvas model.
Turn your startup idea into a solid, testable business model — fast.
This hands-on workshop guide helps you build, validate, and refine your business concept using the proven Lean Canvas methodology.
With 60 pages of expert content, examples, and team-based exercises, this guide walks you through each of the 9 essential Lean Canvas blocks — from defining the problem to outlining your MVP and choosing the right validation strategies.
A clear breakdown of the Lean Canvas model
Step-by-step guidance to complete your own canvas
Exercises to identify your riskiest assumptions
Templates for customer segments, UVPs, solution design, and more
Real-world examples, workshop tips, and startup best practices
Action plan for validation, MVP building, and startup pitching
Business and marketing students
First-time entrepreneurs
Startup teams and incubators
Course instructors and coaches
Freelancers exploring new offers
Innovators looking to de-risk ideas before launch
Combines theory with real exercises and illustrations
Focuses on customer problems, validation, and action
Helps you test before building — and build only what matters
Includes tools used by real startups like Airbnb and Buffer
Equally useful for solo learners and team facilitators
This is more than a worksheet — it's a guided thinking process that helps you move from idea to action with clarity, speed, and purpose.
Perfect for university assignments, startup competitions, or any founder looking to launch smarter.